Talk about seeing your name in the "big lights!" And without the horrendous 7-hour drive through flat, hot and dusty desert landscapes to a completely unnatural mile-long strip of towering, neon-swathed indulgence. (Talking about Vegas here, people). With new LED tech, we can light up almost anything for a fraction of the cost these days. Your store front signage, art display cases, casino bar signs, ATM locators... Making the world glow in a cheaper, more earth friendly way, one sign at a time.